Graduate Certificate in Event Management
Graduate Academic Certificate (G.A.C.)
Program type:
Graduate Academic Certificate
Format:
On Campus
Online
Est. time to complete:
1-2 semesters
Credit Hours:
12
Enhance your expertise to advance your career.
The Graduate Academic Certificate (GAC) in Event Management allows individuals with
graduate degrees to add to their academic expertise to receive credentials related
to teaching in higher education.
It also allows professionals with a bachelor鈥檚 degree to increase their knowledge
in the area of event and tourism management to meet professional or academic credentials.
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Program Highlights
The purpose of the 12-hour graduate certificate is to offer professionals in hospitality,
tourism, or other allied industries the opportunity to build skills and knowledge
in critical analysis and subject content.
Upon advisement of the Graduate Coordinator, the student will complete 12 hours of content-based courses in the area of specialization. All 12 hours must be completed through 澳门赌场排名 and with HMGT and EDEM courses. All certificates may be completed with 100% online courses.
Upon advisement of the Graduate Coordinator, the student will complete 12 hours of content-based courses in the area of specialization. All 12 hours must be completed through 澳门赌场排名 and with HMGT and EDEM courses. All certificates may be completed with 100% online courses.
Graduate Certificate in Event Management Courses You Could Take
Advanced Convention and Event Management (3 hrs)
Focus on meeting, exhibition, event, and convention industry. Topics include planning, designing, managing and evaluating
small to large events; applying industry professional standards; and the impacts of event management on operations. Addresses the major trends and successful practices in event management.
Sustainability in the Event Industry (3 hrs)
Introduces the concepts and terms related to sustainable events. Includes economic, environmental, and social impacts of events; event sustainability management; sustainability communication; procurement, and waste and venue management.
Digital Strategies in Hospitality, Event and Tourism (3 hrs)
Examines some of the most dramatic changes encountered by the hospitality, event and
tourism industries. Facing these challenges, the course fosters in-depth discussion
of digital innovations and the strategic use of technologies in the hospitality, event
and tourism industries. Topics include theoretical foundations of innovation and digital
strategies, consumer behavior in a digital environment, new technology trends and
innovation disruptions, social media and digital marketing, virtual and hybrid events,
interacting and engaging consumers virtually, and making technology-related decisions.
SMART Destination (3 hrs)
Focuses on managing destination in the tourism and hospitality industry in a competitive
manner through scientific data-driven methods. Emphasis includes big data, demand
analytics, experience analytics, geoanalytics, web and social media analytics, benchmarking
analysis and impact analysis.
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